Radox: advert-body-2 by Droga5 London
- Location:
Droga5 London has launched a new campaign for Radox, representing the personal care brand’s latest collaboration with the agency since it was appointed in 2013. The work centres on the power of fragrance and its effect on mood, emphasising how showering with Radox shower gels can help transform moods. The spirit at the heart of the campaign is called ‘Emo’ and to demonstrate the nature of mood transformation the spot shows the well-known stereotype of a grumpy teenager but in a totally different state to what audience may expect.
Credits
Chief Creative Officer: David Kolbusz
Chief Executive Officer: Bill Scott
Executive Creative Director: Rick Dodds, Steve Howell
Junior Creative: Lea Brisell, Alex Venndt
Additional Credits: Producer: Peter Montgomery
Group Account Director: Lucy Murray
Account Executive: Nicole Burgess
Head of Strategy: Toto Ellis
Head of Client Development: Amy Garrett
Production Company: Somesuch
Founding Partner: Tim Nash
Director: Daniel Wolfe
Executive Producer: Seth Wilson
Producer: Sam Chitty
Director of Photography: Tom Townend
Editing agency: Trim
Editor: Dominic Leung
VFX: Time Based Arts
Producer: Tom Johnson
VFX Supervisor: Stephen Grasso
Telecine: Framestore
Colourist: Simon Bourne
Music: ‘I will love you’
Music Supervisor: Lisa Hart at Big Sync
Writer and Artist: Summer Twins
Sound Design and Mix: 750mph
Sound Design and Mix: Sam Ashwell
