Agency: Droga5
Date: Aug 2016
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To celebrate National Bratwurst Day on August 16, Johnsonville created Carl the Great Bratsgiver, a man the brand has dubbed the "Santa Claus of Sausage." According to Droga5, Carl "comes from the minds of real Johnsonville employees" and was brought to life through illustrations in a number of videos to kick off the brand's Bratsgiving celebrations.

Credits

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Group Creative Director: Scott Bell

Associate Creative Director: Chris Colliton

Associate Creative Director: Kevin Weir

Junior Copywriter: Gabe Sherman

Junior Art Director: Gage Young

Executive Design Director: Rob Trostle

Design Director: Rich Greco

Designer: Julia Gordon

Chief Creation Officer: Sally­Ann Dale

Executive Producer: Scott Chinn

Associate Broadcast Producer: Jenna Allchin

Head of Interactive Production: Niklas Lindstrom

Executive Interactive Producer: Tasha Cronin

Associate Interactive Producer: Alyssa Cashman

Social Producer: Alice Tam

Head of Art Production: Cliff Lewis

Senior Print Producer: Rick Gutierrez

Junior Art Producer: Nichole Katsikas

Senior Retoucher: John Ciambriello

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Aaron Wiggan

Senior Strategist: Marc Iserlis

Group Communications Strategy: Director Brian Nguyen

Communications Strategist: Kevin Wilkerson

Data Strategy Director Lily Ng

Group Account Director: Julia Albu

Account Director: Pat Rowley

Account Supervisor: Kate Tyler Monroe

Associate Account Manager: Camille Cheeks­Lomax

Project Manager: Rayna Lucier

Production Company: D5 Films

Director / DOP: Brian Lannin

Line Producer: Sara Vander Horn

Editorial: D5 Studios

Editor: Nick Ljubicich

Studio Coordinator: CJ Trahan

Post Production: D5 Studios

Sound: Sonic Union

Mixer: David Papa

Animator: Jeremy Johnstone

Illustrators: Marc Burckhardt, Dan Craig