National Autistic Society: Too Much Information by Don't Panic
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Holly, 12, starred in the National Autistic Society’s powerful new film and used it as a unique way to tell friends and classmates about her autism for the very first time. In time for World Autism Awareness Day on 2 April, Holly bravely led a school assembly showing the first ever screening of the film.
The NAS worked with creative agency Don’t Panic to make the film. It follows the plight of an autistic girl who becomes overwhelmed when she isn’t given enough time to process information. It’s been reported that many autistic people and families will avoid public situations for this very reason.
Holly’s daring announcement is a testament to her passion for increasing everyone’s understanding of autism. She explained, “sometimes I get really upset that people do not understand autism. But I hope this campaign will help improve understanding and make other people who are autistic feel more accepted”.
Credits
National Campaign Manager: Jessica Leigh
Head of Campaigns and Public Engagement: Tom Purser
Agency: Don’t Panic
Project Lead: Helen Jackson
Project Assist: Robyn Kasozi & Angela Kwashie
Strategy: Ellie Moore
Creative Lead: Christopher Ross-Kellam
Creative: George McCallum, Alistair Griggs, Tom Loader
MD: Joe Wade
Production: Knucklehead
Director: Tomas Mankovsky
Producer: Francis Mildmay-White
Production Manager: Cat Irving
DOP: James Blann
Production Designer: Sam Tidman
Editor: Tim Hardy @ Stitch
Editing Grade: Simon Bourne @ Framestore
Post: nineteentwenty
Sound Design: Tom Joyce @ Soundcanvas
Casting: Sophie North Casting & Hammond & Cox Casting