Group Health Cooperative: advert-body-1 by DNA Seattle

DNA Seattle has created a campaign for Group Health Cooperative called 'This Is Healthy' in an effort to redefine what healthy living means. Through digital, social and out-of-home elements, the campaign is "designed to reach target audiences by engaging them in defining what healthy living means to them through pictures, stories, actions, words and more," according to the agency. Group Health members are encouraged to visit the 'This Is Healthy' microsite and use the hashtag #ThisIsHealthy in social posts for a chance to be featured on the site.