Disney: advert-body-2 by Disney

Over 5,000 parents have revealed the top ten values of what makes a modern ‘Princess’ in an effort to encourage young girls to follow their dreams.

The research, commissioned by Disney UK, has for the first time ever defined the principles of what it means to be a Disney Princess, which have been turned into motivational posters by some of the UK’s top female designers. The posters are being released for free to inspire the nation’s young girls to believe in themselves and dream big.

Disney UK commissioned parenting expert Judy Reith to analyse the characteristics of Disney Princesses including Belle (Beauty and the Beast), Rapunzel (Tangled) and Tiana (The Princess and the Frog), before putting a long list of their inner qualities and traits to a panel of over 5,000 parents. The parents then ranked the attributes they judged most relevant and important to their 6-12-year-old daughters.

Kate Moross, Rose Blake and Kate Forrester, have turned the Princess Principles into posters, which are being made available for free to young girls across the country.