Pringles: #TasteTracks by DigitasLBi
- Location:
Pringles fans are being given the chance to chat to Mr P, the recognisable face of Pringles, and show off their best dance moves in the new #TasteTracks campaign. Pringles and DigitasLBi have created the first Mr P chatbot who will give people the chance to create and share their very own awesome #TasteTracks music video via Facebook Messenger.
Consumers can choose to rock, dance, pop or hip hop for the chance to win a trip to Ibiza Rocks in September 2017.
DigitasLBi used Facebook Messenger to allow people to send videos directly to a bespoke back-end built for the campaign. The Mr P chatbot not only handles the conversation, but takes data provided and mixes it into the flavour template using Cloudinary’s API. All the videos are moderated on the fly using WebPurify.
Credits
Executive Creative Director: Peter Drake
Creative Director: Darren Wood
Creatives: James Bradley, Nikki Godley and Jenny Hughes
Concept team: Ricardo Lourenco and Hannah Nachemson
Planning Director: Bernard Valentine
Client Partner: Paul Doherty
Senior Project Manager: Peter Ross
Account Manager: Jack Davis
