Client: Buick
Date: Aug 2016
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Max Greenfield, one of the stars in Fox's hit show 'New Girl,' is starring in Buick's latest campaign to promote its first-ever Envision. Created by DigitasLBi and Engage M-1, which was formed last year after DigitasLBi's and Leo Burnett's Detroit offices combined, the campaign features Greenfield as he discusses why the Envision is the best SUV for a celebrity like him. According to the agency, Greenfield will appear in spots for the 2017 LaCrosse later this summer.

Credits

SVP, Group Creative Director: Patrick McHugh

Art Director: Michael Walsh

Copywriter: Jason Ziehm

VP/Director, Executive Producer: Agnieszka Palarz

SVP, Group Account Director: Brian McCallum

VP, Group Account Director: Yanlin Sun

Production Company: Pony Show Entertainment

Director: Peter Berg

Editing House: Whitehouse Post

Editor: Heidi Black