Charity: Water: advert-body-1 by DigitasLBi

Charity: Water, a nonprofit whose mission is to bring clean and safe drinking water to every person in the world, has rolled out three videos that were created to look like BuzzFeed's popular Tasty videos. However, these videos show viewers what it looks like to make recipes with dirty water, giving viewers "a real perspective on the problem facing so many in the world," according to the agency. The disease-riddled social recipe videos ran on BuzzFeed's Partner Facebook Page as well as BuzzFeed and Tasty Snapchat Discover channels. The short films direct people to charitywater.org. According to DigitasLBi, Charity: Water is the first nonprofit to partner with Tasty.