Smart Communications: advert-body-1 by Dentsu-Jayme Syfu
- Location:
Smart Communications has taken a brave choice to use its advertising to promote LGBT acceptance in the Philippines. The video, promoted on Facebook and YouTube, sees a father-son relationship in which the father wants his son to accept his friendship on Facebook. The storyline plays on the idea of acceptance, with the father eventually saying that he accepts his sons sexuality.
Credits
Agency: Dentsu Jayme Syfu
Chief creative officer: Merlee Jayme
Executive creative director/copywriter: Louie Sotto
Creative director: Miko Quiogue
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