Singapore Ministry of Communications and Information: advert-body-2 by DDB Singapore
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Shot in a documentary-style with a David Attenborough-like narrative, DDB aims to breathe new life to the age-old topic of retirement planning in a Singapore government campaign for the Ministry of Communications and Information (MCI).
With reports suggesting that Singaporeans are spending less time thinking – let alone planning – for retirement, more needed to be done. The campaign by DDB Group goes back to primal instincts, using animal metaphors to make the case for planning and retiring well.
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DDB Group Singapore
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