Cotton Incorporated: advert-body-3 by ddb New York
- Location:
This Independence Day, Cotton Incorporated is calling upon all Americans to celebrate the threads that tie us together, reminding us that, first and foremost, we are all Americans.
The new ‘The United of America’ digital video and social campaign launched on July 3 and extends throughout the month to promote a message of unity, reminding us all to wrap ourselves in knowledge that we are more alike than different. This includes a call for individuals nationwide to take a unity pledge and upload photos of themselves to a microsite: www.theunitedofamerica.com. After all, we’re all born in a cotton blanket.
That blanket came to babies in the 1950s. Illinois medical company Medline surveyed the working moms in their office to see how the company could make a blanket design as warm and comforting as the blanket itself. Those working moms suggested a candy stripe design and the Kuddle-Up blanket line was born.
Credits
Client: Cotton Incorporated
J. Berrye Worsham: President & CEO
Kim Kitchings: Senior VP, Consumer Marketing
Jill Orsini: Advertising Director
Emily Cooper: Advertising Manager
Agency: DDB New York
Chief Creative Officer/North America: Ari Weiss
Chief Creative Officer/New York: Icaro Doria
Creative Director: Cassandra Anderson
Creative Director: Marilyn Kam
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Management Supervisor: Lauren Solomon
Planning Director: Jen Fox
Senior Social Strategist: Kallista Adami-Koll
Production Company Footage: Sourced & Licensed by STALKR
Executive Producer: Colleen Cavanaugh Anthony
Head of Production: Carly Lagoda
Producer: Maureen Cavanaugh
Producer: Lauren Wachell
Editorial: The Cutting Room
Editor: Jamie Connors
Managing Partner: Susan Willis
Executive Producer: Anna Petitti
Producer: Sebastian Greene
Music: asche & spencer