Ad Council and AARP: advert-body-2 by DDB New York
- Location:
The Ad Council and AARP have tapped Breaking Bad's "ultimate tough guy" Danny Trejo to star in a campaign about the toughness it takes to be a male caregiver. Created by DDB New York, the campaign is the first-ever PSA to address the "largely unrecognized population" of men who provide unpaid care for their aging parents and loved ones. The insight behind the PSA is that even though the stereotypical family caregiver tends to be female, men actually represent four in 10 unpaid caregivers in the U.S., according to the AARP. Even so, some men feel uncomfortable discussing this aspect of their lives, which is why the AARP and Ad Council have rolled out this humorous campaign starring Trejo in which the actor praises (and even gets a tattoo of) a "warrior" who "does the work of two jobs but only gets paid for one" and "has the crazy strength to lift the man who raised him up without even flinching."
Credits
CCO: Icaro Doria
ECD: Lucas Panizza
Senior Copywriter: Turan Tuluy
Senior Art Director: Mina Mikhael
Chief Production Officer: Madison Wharton
Head of Production: Ed Zazzera
Executive Producer: Chris Klein
Manager Art Buying: Jane Piampiano
Print Producer: Joan Elsesser
Account Director: Lauren Neuman
Account Supervisor: Caroline Uffelman
Associate Planning Director: Neil Simpson
Production Company: Bullitt
Director: Tim K
CEO/Executive Producer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Jenni Sprunger
Line Producer: Vincent Oster
Editorial Company: Cut & Run
Editor: Joel Miller
Assistant Editor: David Belizario
Executive Producer: Lauren Hertzberg
Senior Producer: Joanna Hall
Executive Producer: Lauren Hertzberg
Producer: Johanna Hall
Color: The Mill
Producer: Natalie Westerfield
Colorist: Mikey Rossiter
VFX/Conform: Jogger
Flame Artist: Joseph Grosso
Assistant Flame Artist: Matthew Dolvin
Producer: Wendy Gardner
Music: Felt Music
Music Director: Natalie Dickens
Audio: Duotone Audio Group
Audio Engineer: Andy Green
Executive Producer: Greg Tiefenbrun
