Link Park & Dine: Link Park & Dine series by DDB Hong Kong
- Location:
To highlight the Park & Dine apps services DDB Hong Kong and Cantonese language site VIUTV have created a branded TV series.
The short episodes aim to be a comedic look at every day situations, in the style of US TV show The Amazing Race, putting the app to the test in each episode.
The premise sees an 'odd couple' at the middle of the plot, played by actress Christine Ng and composer/ musician Andrew Lam.
Supporting online and print ads are being used to promote the mini series.
Credits
Client: Link Asset Management Limited
Agency: DDB Group Hong Kong
Executive Creative Director: Clifford Ng
Creative Director: Wilson Ang, Timothy Li
Senior Art Director: Colin Siu
Senior Copywriter: Joe Ting
Head of Broadcast: Annie Tong
Head of LIVE: Valiant Yip
Group Account Director: Debby Lai
Account Manager: Fiona Mok
Event Manager: Wing Or
Account Executive: Angela Lee
