VITA Hong Kong Style Milk Tea: advert-body-1 by DDB Group Hong Kong
- Location:
DDB Group Hong Kong developed a campaign to celebrate VITA Hong Kong Style Milk Tea's reputation as a much-loved Hong Kong icon.
Developed from the insight that people in Hong Kong have a strong sense of belonging and intimacy derived from their hometown, it uses local areas to show the link with the drink.
The TVC closes with the tagline, “Hong Kong Style Range. You’ll know all this if you're from Hong Kong!”
Credits
Client: Vitasoy International Holding Ltd.
Executive Creative Director: Clifford Ng
Director of Client Services: Benny Ko
Group Creative Director: O Poon
Creative Director: Paul Yu
Associate Creative Director: Ben Ling
Senior Art Director: Tony Cheung
Art Director: Matthew Kwok
Account Director: Cafy Choi
Account Manager: Filly Zheng
Account Executive: Caro Siu, Ernest Tsang
Head of TV Production: Annie Tong
TV Producer: Denise Wong
