The Peak Galleria : advert-top-1 by DDB Group Hong Kong
- Location:
DDB Group Hong Kong is giving visitors to Hang Lung Properties’ The Peak Galleria an earful with a terrifying new take on a Halloween classic this October.
The agency is tapping into the power of sound to dial up the horror for the shopping mall’s haunted house experience set in a dark and twisted clown’s playground. The auditory ‘Halloween Haunted Playground’ is daring visitors to ‘experience what you hear because there is no turning back’.
Three teaser videos kicked off the campaign driving awareness, visitors and ultimately sales at The Peak Galleria. Demonstrating the power of sound to inspire fear, the videos released on Facebook appear innocent at first glance but take on a whole new meaning when a mixture of spine-chilling sounds are introduced. In addition, a WhatsApp audio recording featuring a run-of-the-mill conversation mixed with unsettling clown voices further intensified the fear factor in the lead up to the launch.
Credits
Client: Hang Lung Properties Limited
Agency: DDB Group Hong Kong
General Manager: Irene Tsui
Executive Creative Director: Clifford Ng
Group Creative Director: Francis Chung
Creative Director: Marcin Brzezinski
Associate Creative Director: Wallace Wan
Senior Copywriter: Ray Nam
Senior English Copywriter: Benjamin Ng
Account Director: Cafy Choi
Senior Account Manager: Filly Zhang
Account Executive: Kelsey Wong, Leo Yuen
Head of TV Production: Annie Tong
