Who Art You? by DDB China
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DDB China created “Who Art You”, a mobile game where users can log into the Alipay App, take a selfie and have the system automatically identify three paintings out of 2,000. All within three seconds. The campaign is designed to show off the cutting-edge Face Recognition Technology that Alipay boasts.
Nothing fascinates the individual as much as his own image, certainly much more so than fingerprints, numerical digits and bar codes. With “Who Art You”, the agency is pushing the boundaries of creativity, merging technology with art, to create an engaging customer experience.
In addition to “Who Art You", DDB also launched the "Scan Your Face to Login" function for Alipay, bringing face recognition technology into users’ everyday lives.
Credits
Chief Creative Officer: Tim Cheng
Executive Creative Director: Adams Fan
Senior Copywriter: Jana Chen
Group Head: Rebecca Liang
Senior Art Director: Allen Wang
Designer: Zhang Lei
Account Director: Hu Lei
