State Farm: advert-top-1 by DDB Chicago
- Location:
State Farm understands it isn’t just insuring consumers’ 'stuff'; they are protecting people’s most treasured possessions and recognize all that entails. It’s this understanding that inspired State Farm's 'Backstory' campaign.
Created by DDB Chicago as part of State Farm’s 'Here to Help Life Go Right' communications platform, the 'Backstory' creative tells the story behind what’s being insured and recognizes the hard work, time and sacrifice these items represent. State Farm understands the material goods that people insure have a deeper meaning and are worth more than their dollar amount.
A 360-campaign, creative for Backstory is running nationally across broadcast, online video platforms and in cinema. Additionally, the campaign is supported by national terrestrial and streaming radio, social media and digital display.
Credits
State Farm Backstory: “Truck” and “Remodel" Credit List
Creative Agency:
Ari Weiss: Chief Creative Officer, DDB North America
John Maxham: Chief Creative Officer, DDB Chicago
Mel Routhier: Group Creative Director
Rua Perston: Creative Director
Matt Cramp: Creative Director
Diane Jackson: Chief Production Officer
Scott Kemper: Executive Producer
Amy Turner: Senior Producer
Zoe Grubbe: Production Manager
Linda Bres: Music Production Manager
Ben Gladstone: Group Business Director
Veronica Zamiar: Account Director
Oliver Glenn: Account Supervisor
Katie Murphy: Account Executive
Jack Perone: Chief Strategy Officer
Neil Kumar: Strategy Director
Production: Biscuit Filmworks
Director: Noam Muro
Partner/Managing Director: Shawn Lacy
Executive Producer: Rick Jurjoura
Producer: Charleotte Woodhead
Head of Production: Mercedes Allen-Sarria/Rachel Glaub
Director of Photography: Jo Willems
Production Designer: Bruse McClosky
Editorial: Work Editorial
Editor: Neil Smith
Assistant editor: Erik Vogt-Nilsen
Producer: Brian Scharwath
Executive Producer: Marlo Baird
Post: Freekfolk
Colorist: Paul Harrison
Flame Op/Creative Director: Jason Watts
Executive Producer: Celia Williams
Music Agency for Supervision and Licensing: Groove Guild
Partner/Music Supervisor: Al Risi - Truck
“Break my Bones” by John Taylor
Audio Post: The DDB Studio
Audio Engineer: Nicholas Papule
Assistant: Cameron Aper
