Ikea: advert-top-1 by DDB Brussels
- Location:
IKEA Belgium launched its new catalogue, and it did so with a surprisingly tongue-in-cheek ad, reminding us just how funny a bruised ego can be. A 2-minute commercial takes us behind the scenes of the 2017 IKEA catalogue photoshoot, and into the minds of the models featured in the iconic catalogue.
The IKEA catalogue is one of the most read books in the world. So it makes sense for the models to consider this their breakthrough moment. Their door opener to stardom. We listen in as they dream out loud of becoming household names in TV, modelling, acting, and mentally preparing themselves for a life in the spotlights.
Credits
Creative Director: Peter Ampe, Odin Saille
Creative: Ralf De Houwer, Jonas Caluwe
Additional Credits: Subtitles: Jonathan d’Oultremont
Strategy: Dominique Poncin
Account Team: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal
PR, Press Coordinator: Kenn Van Ljisebeth
TV Producer: Brigitte Verduyckt
Production Company TVC: Caviar
Director: Amir Farhang
Executive Producer: Ilse Joye
Producer: Geert De Wachter
