California Lottery: advert-top-1 by David&Goliath
- Location:
To promote its Holiday Scratchers, the California Lottery has rolled out a spot called 'Pennies' that features a man who surprises his co-workers with lottery tickets. In the spot, created by David&Goliath, the man confuses his colleagues when he begins to put pennies wrapped in tiny red bows on desks, keyboards and even the office scanner. But when his co-workers walk out to their cars at the end of the day and see lottery tickets on their windshields, they finally realize what the pennies are for.
Credits
Founder & Chairman: David Angelo
Creative Director: Greg Buri
Writer: Mark Monteiro
Associate Creative Director/Writer: Chris DeNinno
Associate Creative Director/Digital Art Director: Jenn Tranbarger
Art Director: Anthony Pasqualone
Group Planning Director: Kristen Knape
Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Brandon Kusher
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Erika Rosenwinkel
Account Executive: Alyssa Meredith
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Interactive Art Director: Steven Lau
Senior Interactive Producer: Noah Luger
UX Lead: John Randall
Associate Developer: Mariano Echegoyen
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Bob Industries
Directors: The Argentines
Director of Photography (TV): Hoyte van Hoytema
Director of Photography (Social Videos): Bradford Whitaker
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Line Producer: Phillip Sheridan
Sales Representative: Siobhan McCafferty & Associates
Editorial House: Spinach
Editor: James Duffy
Assistant Editor: Doug Scott
Producer: Jonathan Carpio
Telecine: CO3
Colorist: Bryan Smaller
Online & VFX: Method Studios
Flame Artist: Emily Irvine
Executive Producer: Robert Owens
Head of Production, Commercial Finish: Ananda Reavis
Producer: Thuy Ta
Music: South Music
Mix House: Margarita Mix
Sound Mixer/Engineer: Nathan Dubin
