MACMA: What's on your mind? by David

The Breast Cancer Awareness Movement (MACMA) has presented a new initiative in the hands of David. 'What's on your mind?', plays on growing consumer awareness of privacy issues involved with social media networks. The spot makes the point that Facebook and Twitter's algorithms store vast amounts of information about their users, but not about their health, meaning that typical warnings or campaigns aiming to raise awareness of breast cancer might not get through to those who need ot see them.

In encouraging viewers to share the video so that other social users can watch it, the film aims to turn each viewer into an activist, while warning about the importance of preventing a disease that affects around 20,000 women each year in our country.

The campaign has videos on YouTube and Facebook and can be shared along with the Hashtag: '#EarlyDetection' and '#Macma'.