National Unplugging Day: advert-body-1 by Dark Energy Films

The second annual National Unplugging Day, held on Sunday 26 June 2016, asked people in the UK and beyond to pledge to #GoGadgetFree.

Time spent online has doubled in a decade, and Britain has become a distracted society. Two thirds of people now own a smartphone, using it for nearly two hours every day.

Whilst 60 per cent of us say that being online helps us keep in touch with close family and friends, technology overuse can have a negative effect on our relationships, and can cause a variety of mental, physical and emotional issues.

Our National Unplugging Day film ‘Stay Connected’ reminds people to look up from their phones and spend quality time with their loved ones. By shooting on 8mm film, and re-recording an old Cole Porter classic (1928) we have found a way to highlight a very modern problem by evoking nostalgia for times when technology didn’t intrude in our relationships.