Agency: Creature
Client: Photobox
Date: Nov 2017
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Creature has launched Photobox’s first brand campaign for the UK and French markets.

The brief was to create an ad expressing the Photobox belief that photos are things to be cherished - and not buried in the depths of phones never reaching their full potential.

The idea – ‘Photobox Gold' – sees different people or characters trying everything they can to make it into a Photobox Photo Book - the absolute ‘gold’ standard for photos.

The film will be supported with social and digital activity across the campaign period.