Activa Healthcare: advert-body-1 by Create Health

Activa is now a fully-fledged part of Lohmann & Rauscher under the new name, L&R. Healthcare marketing agency, Create Health, supported the rebrand and transition which launched externally this month. Whilst the logo and brand colours will be new, the relationship between L&R and Activa isn’t. Activa has been a part of the L&R network for the past 8 years but decided to wait until now to transition the two companies into one.

L&R sought the help of Create Health to ensure the brand transition was successful and clearly communicated to internal and external audiences. The healthcare marketing agency took a bottom up approach to ensure they communicated the rebrand story from a place of knowledge. Once they had a solid understanding of both internal and external audiences, the team devised a campaign inspired by origami.

The campaign worked on two levels; welcoming internal audiences ‘into the fold’ and showing external audiences that Activa are ‘transforming’ into L&R. A suite of rebrand collateral was produced following the campaign origami theme, including: an animation, emails, brochures and merchandise.