Corona is a beer known for its effortless take and natural summer vibe. Summer beer drinkers agree and made it the only top five beer brand to gain dollar share in summer 2017 with dollars sales growth 5.3% versus 2016. This summer, Corona aims to repeat that success by emphasizing what comes naturally to the brand and by asking what summer wants.
Everyone wants so much out of summer. You could listen to all of the things people tell you that you need to accomplish to fill in the ultimate summer bucket list. Or you could go straight to the source and ask summer itself.
In 'Take it from Summer, new work from Cramer-Krasselt that kicks off the brand’s summer season, Corona did just that. It asked, what does summer want? Turns out, all it wants is you to live summer the way it’s supposed to be: fun, carefree and effortless.
The summer vibe also translates to new, limited edition packaging for Corona Extra and Corona Light bottles and cans. This will be the first time in the history of the brand that the Corona Extra bottle label has been changed. The campaign will run in English and Spanish.
Marshall Ross - Chief Creative Officer - Cramer-Krasselt
Rick Hamann - Executive Creative Director - Cramer-Krasselt
Bill Dow - Group Creative Director - Cramer-Krasselt
Brandon Ireland - Associate Creative Director - Cramer-Krasselt
Jim Bernardin - Senior Copy Writer - Cramer-Krasselt
Adam Prewozniak - Senior Art Director - Cramer-Krasselt
Scott McBurnie - Executive Producer - Cramer-Krasselt
Rob Jaeger - Producer - Cramer-Krasselt
Jason Parker - Group Planning Director - Cramer-Krasselt
Renee Chez - Group Account Director, Cramer-Krasselt
Dana Fulena - Account Director - Cramer-Krasselt
Martine Johnston - Account Executive - Cramer-Krasselt
Jim Sabia - Sr. VP & Chief Marketing Officer - Constellation Brands
John Alvarado - VP, Brand Marketing - Constellation Brands
Alex Schultz - Brand Director - Constellation Brands
Susie Robberson - Brand Manager - Constellation Brands
Alicia Anderson - Brand Manager - Constellation Brands
Lee Gamlin - Associate Brand Manager - Constellation Brands