Corona: Take it from Summer by Cramer-Krasselt

Client: Corona
Date: May 2018
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Corona is a beer known for its effortless take and natural summer vibe. Summer beer drinkers agree and made it the only top five beer brand to gain dollar share in summer 2017 with dollars sales growth 5.3% versus 2016. This summer, Corona aims to repeat that success by emphasizing what comes naturally to the brand and by asking what summer wants.

Everyone wants so much out of summer. You could listen to all of the things people tell you that you need to accomplish to fill in the ultimate summer bucket list. Or you could go straight to the source and ask summer itself.

In 'Take it from Summer, new work from Cramer-Krasselt that kicks off the brand’s summer season, Corona did just that. It asked, what does summer want? Turns out, all it wants is you to live summer the way it’s supposed to be: fun, carefree and effortless.

The summer vibe also translates to new, limited edition packaging for Corona Extra and Corona Light bottles and cans. This will be the first time in the history of the brand that the Corona Extra bottle label has been changed. The campaign will run in English and Spanish.

Credits

Client: Corona

Agency: Cramer-Krasselt

Marshall Ross - Chief Creative Officer - Cramer-Krasselt

Rick Hamann - Executive Creative Director - Cramer-Krasselt

Bill Dow - Group Creative Director - Cramer-Krasselt

Brandon Ireland - Associate Creative Director - Cramer-Krasselt

Jim Bernardin - Senior Copy Writer - Cramer-Krasselt

Adam Prewozniak - Senior Art Director - Cramer-Krasselt

Scott McBurnie - Executive Producer - Cramer-Krasselt

Rob Jaeger - Producer - Cramer-Krasselt

Jason Parker - Group Planning Director - Cramer-Krasselt

Renee Chez - Group Account Director, Cramer-Krasselt

Dana Fulena - Account Director - Cramer-Krasselt

Martine Johnston - Account Executive - Cramer-Krasselt

Brand: Corona

Jim Sabia - Sr. VP & Chief Marketing Officer - Constellation Brands

John Alvarado - VP, Brand Marketing - Constellation Brands

Alex Schultz - Brand Director - Constellation Brands

Susie Robberson - Brand Manager - Constellation Brands

Alicia Anderson - Brand Manager - Constellation Brands

Lee Gamlin - Associate Brand Manager - Constellation Brands

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