Corona Extra: Gruden Hotline by Cramer-Krasselt

Client: Corona Extra
Date: Aug 2017
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Rumors fly every year that football coach and current ESPN analyst Jon Gruden will return to coaching. This year, he has, in a way. Fans can contact him for a personal dose of game day coaching via Corona’s new Gruden Hotline.

The toll-free Gruden Hotline (1-855-9-GRUDEN), part of a new campaign conceived and created by Cramer-Krasselt, further cements the beer brand’s advertising push into football.

Fans can call the coach and press 1 for “The Audiblizer” and select from a series of pertinent Corona or football questions to get Gruden’s pre-recorded advice on their issues. Or, they can press 2, answer a series of questions and receive their game day nickname.

The Hotline will be featured in a three TV spots and online social and pre-roll videos airing during the pre-season through November, 2017. In addition to TV and social, the Hotline will also be featured in retail point-of-sale, and, when dialed (and you press 3), will also offer consumers the chance to win a trip to Coach Gruden’s infamous “Gruden QB Camp” in Orlando, FL. as part of a national sweepstakes.

Credits

Agency: Cramer-Krasselt

Client: Corona