Columbia Crest: advert-body-2 by Copacino+Fujikado
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What do you get when you combine a carafe of reality TV, two Juans and a vineyard? A light-hearted content series from Columbia Crest winery.
This continuation of a campaign that started last year demystifies the wine industry, and provides a behind-the-scenes look at how wine is made and offers a delightful pairing of Juan Munoz-Oca, head winemaker, and Juan Uribe, estate vineyard manager.
The series celebrates the passion and dedication of the people who produce some of the most acclaimed wine in the world, and is brought to life by Seattle-based advertising agency Copacino+Fujikado, for Columbia Crest, the Northwest part of the Ste. Michelle Wine Estate.
These videos will be breaking throughout June and July, and are primarily available on Facebook with secondary support on Instagram and Twitter. The videos will use both paid and organic social channels as they collaborate with WE Communications, to continue the series in late September/early Fall.
Credits
Chief Creative Officer: Jim Copacino
Executive Creative Director/Writer: Mike Hayward
Senior Art Director: Andy Westbrock
Account Director: Chris Copacino
Senior Account Executive: Colby Naiker
Assistant Account Executives: Elissa Finklestein & Amber Shelton
Director of Photography: Boone Sommerfeld
Production Supervision: Ed Liming
Production Manager: Sun Yi
Editor: Brian Alter
Content Strategy: Paul Balcerak & Calvin Grover
