DB Breweries: DB Export Hop Lager by Colenso BBDO

Agency: Colenso BBDO
Client: DB Breweries
Date: Jan 2018
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New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer.

The campaign launches DB Export Hop Lager, a new drop that features “all the refreshment of lager with the flavour of more hops” and aims to put an end to the battle between lager and craft beer fans.

The campaign was created by Colenso BBDO and was directed by Tim Bullock of Scoundrel. It will run across TV, out-of-home, radio and social.

Credits

Agency: Colenso BBDO

Media Agency: PHD Media

Production Agency: Scoundrel

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