Mars: advert-body-3 by Clemenger BBDO Melbourne
- Location:
Mars aims to give confidence to Australians to overcome awkward situations in the continuation of its ‘Enough Chocolate to Deal with Anything’ campaign.
The campaign spot conceptualised by Clemenger BBDO Melbourne features the uncomfortable first meeting of a loved-one’s parents, who quickly
admit to being a family of ‘kissers’.
As the girl introduces her boyfriend to her parents, he leans in for a peck on the cheek from his girlfriend’s mum but the mum plants a firm kiss on the lips on the boyfriend, quickly followed by the dad. She then announces that the girl's grandma has arrived. The boyfriend gets over the shock by eating the chocolate while the girlfriend still has exasperated expression.
Credits
Client: MARS Chocolate Australia
Marketing Director: Suzanne Morrison
Marketing Manager: Elly Harper
Brand Manager: Jann Lurie
Assistant Brand Manager: Anna Pitt
Agency: Clemenger BBDO Melbourne
Production Company: Curious Films
Executive Producer: Matt Noonan
Director: Ric Cantor
Producer: Kate Merrin
Production Designer: Lucinda Thompson
Post Production Company: The Butchery/The Refinery
Editor: Johanna Scott
Colourist: Martin Greer Flame
Artist: Chris Betteridge
Sound Designer/Engineer: Paul LeCouteur
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