Carlton United Breweries (CUB): advert-body-1 by Clemenger BBDO Melbourne
- Location:
Carlton United Breweries (CUB) have launched a quirky new TV campaign for Carlton Draught to celebrate its status as Australia’s freshest beer in a quirky new TV campaign.
The ‘46ers’ campaign, plays off the insight that a fresh keg of Carlton Draught is changed every 46 seconds, with a Harlem-Globetrotters inspired TVC. The ad sees a team of basketballers, the 46ers, spinning glasses of beer, doing somersaults over the bar, juggling and playing pool to fill the 46 seconds it takes to change the keg.
The TV campaign is supported by instore and social media activity.
Credits
Production Company: Finch
Director: Brian Aldrich
DOP/Cinematographer: Germain McMicking
Producer: Marge McInnes/ Kate Merrin
Executive producer: Corey Esse
Post Production: Finch/ The Butchery
Editor: Micheal Lutman
Special / visual effects / CG: Andy Timms & Ivan La Rosa
Flame artist: Qude Biddle, Jonathan Wendt, Jonathan Hairman
VFX Set Supervisor – Jamie Scott
Colourist: Martin Greet
Sound: Flagstaff
Sound engineer: Paul LeCouter
Music Production: Level Two Music
Music Composer: Electric Dreams
