Tourism New Zealand, New Zealand Air and Singapore Airlines: 100% New Zealand by ClearChannel

Tourism New Zealand partnered with Air New Zealand and Singapore Airlines to launch a digital out of home campaign that allows commuters to explore the natural wonders of New Zealand at their fingertips through a responsive touch and tell.

The campaign, 100% New Zealand, features a map with images of New Zealand natural landscape. With a call to action, ‘Tap on locations to see more’, the images transform into short videos, showcasing New Zealand’s varied landscapes and activities. Commuters navigate through the different activities; Journey to Middle Earth, Walk & Hike, Food & Wine, Road Trip, Family Fun and Wildlife.