Subaru: advert-body-1 by Carmichael Lynch
- Location:
Subaru of America introduced a set of new advertising spots centered around the launch of the all-new 2018 Crosstrek. The new spots showcase the automaker's latest SUV and give viewers an intimate look into the different lives of Crosstrek owners, while featuring the similarities that unifies them all – a sense of adventure, both today and miles down the road. The spots, directed by cinematographer Lance Acord, highlight two experiences in which Subaru drivers navigate life’s bumpy roads, as detailed below:
In "Forever Young" a stoic, old fisherman with a long-lasting, older Subaru is hoping to enjoy a day of solitary fishing. But when a young surfer in a 2018 Subaru Crosstrek also arrives at the same remote beach, it’s revealed that these two men – and their cars – have far more in common than it seems.
In "Welcome to the Pack" a young man repeatedly tries to win the affection of his new girlfriend’s faithful – but very skeptical – old dog.
Credits
Title: Welcome to the Pack
Client: Subaru of America
Sr. Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Advertising Production Specialist – Digital: Kirsten Anderson
Agency:
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director/Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams/Adam Craw/ Erin Zunich
Product Information Supervisor: Robert Ar
Project Manager: Kelsey Doherty
Production:
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Brobroff
Producer / Executive Producer: Caroline Kousidonis
Post Production:
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Josh Sasson
Executive Producer: Marlo Baird
Producer: Brandee Probasco
VFX House / Online Artist(s): Volt Studios, Steve Medin
On-Line Editor: Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus MCall
Audio Mix: SisterBoss, Carl White
Sound Design: SisterBoss, Carl White
Post Production Audio Producer: Annie Sparrows
Music:
“Alone” (Trampled by Turtles)
Performed by: Trampled by Turtles
Written by: Erik Berry, David Carroll, Timothy Saxhaug, David Simonett, Ryan Young
Music Supervisor: Walker
Title: Forever Young
Client: Subaru of America
Sr. Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Advertising Production Specialist – Digital: Kirsten Anderson
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director/Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams/Adam Craw/ Erin Zunich
Product Information Supervisor: Robert Ar
Project Manager: Kelsey Doherty
Production:
Production Company: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Brobroff
Producer / Executive Producer: Caroline Kousidonis
Post Production:
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Josh Sasson
Executive Producer: Marlo Baird
Producer: Brandee Probasco
VFX House / Online Artist(s): Volt Studios, Steve Medin
On-Line Editor: Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus MCall
Audio Mix: SisterBoss, Carl White
Sound Design: SisterBoss, Carl White
Post Production Audio Producer: Annie Sparrows
Music:
“Rolling Sea” (Vetiver)
Performed by: Vetiver
Written by: Andrew Ross Cabic
Music Supervisor: Walker
