Date: Mar 2017
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Glenmorangie Bacalta, Scots Gaelic for ‘baked’, is the eighth addition to Glenmorangie’s award winning Private Edition range. This unique expression has been extra-matured in rare, former Malmsey Madeira casks. As part of the process of ageing the sweetest and most prized of all Madeira wines, the casks are baked in the warm sun on the island of Madeira; when used for extra-maturation this baked quality is imparted to the spirit within, resulting in a whisky which delivers complex layers of sweetness and flavour.

Taking inspiration from the unique sun-baked nature of the casks and the island they come from, ButterflyCannon used rich shades of yellow, orange and terracotta to create an evocative vignette that would convey all the warmth and colour of a Madeiran sun set. To evoke the complex flavours of the whisky, over this impactful backdrop is overlaid an intricate, interlocking web of graphical motifs; a contemporary re-interpretation of the traditional arts and crafts cues, such as lacework and basket weaving, found on Madeira. Executed in spot varnish and accentuated by a subtle shift in the background gradient, the pattern shimmers as it catches the light, communicating all of the vibrancy and warmth of the whisky contained within.

Credits

Design director: Ben Cox