Croatia Insurance: Mr Fire by Bruketa&Zinic OM
- Location:
The new campaign for Croatia osiguranje (Croatia insurance) focuses on an importance of property insurance.
The campaign communicates its message through two video ads that stress a common problems and concerns among households: “Flood” and “Fire”, both represented by two annoying characters. As in the case of natural disasters and accidents, Mr Fire and Mrs Flood don’t really care what kind of a damage they’re doing. Careless and uninsured residents, caught off guard cooking and brushing teeth, are let desperate, calling their neighbours and a landlord for help.
Credits
Creative Director: Davor Bruketa, Sinisa Waldinger, Ivan Cepelak
Art Director: Mirna Pticek
Copywriter: Ivan Pavicic
Designer: Alen Lipus
Additional Credits: Strategic Planner: Ivan Tanic, Tea Silvia Vlahovic
Account Director: Martina Ivkic
Account Executive: Sanja Zanki
Digital Strategist & Distributor: Marko Matejcic
Video Production: Centralna jedinica
Director: Misa Terzic
Marketing and Corporate Communications Director for Strategic Business Unit Insurance (Adris grupa): Maja Weber
Head of Marketing Communications Croatia Insurance: Zrinka Jugec
