uSwitch: advert-body-1 by Brothers and Sisters
- Location:
uSwitch, the price comparison and switching service, is launching a new advertising campaign to encourage more people to switch their energy and broadband supplier.
The brand is also unveiling a refreshed logo, identity, and brand slogan, ‘Switching made simple’, alongside the new advertising.
The ‘Yes U Can’ campaign is the first from agency Brothers and Sisters since it won the uSwitch advertising account in November, following the acquisition of uSwitch by ZPG in 2015.
Breaking on 2 January, the campaign introduces the line ‘Yes U Can’ through the character of Coach, a motivator inspired by 1980s US sports movies.
The campaign is based on an insight from Brothers and Sisters that people suffer from ‘action paralysis’ when it comes to switching. Many people know that they could benefit from switching but feel it will be more hassle than it actually is.
Credits
Executive creative director: Andy Fowler
Creative director: Will Flack, Aaron Willmer
Art director: Aaron Willmer
Copywriter: Will Flack
Additional Credits: Account director: Amanda Wright
Account manager: Tom Carr
Account executive: Toby Denton
Agency producer: Becky O’Sullivan
Photographer: Gary Salter
Director/Production company: Zach Math
Producer: Dave Knox
Editor: Saam Hodivala
Post production: Electric Theatre Collective
Sound design: Wave Sound Studios
DOP: Alex Melman
Media planning and buying: Goodstuff
