Ibuleve: advert-body-2 by Bray Leino

Bray Leino’s new TV campaign for Ibuleve is built on a promise – that pain relief gel can be as effective as pills. The campaign creative brings this message to life, portraying Ibuleve’s speed, power and effectiveness as an animated menagerie of animals.

The campaign will be supported by print and digital, while the 30-second TV spot will run across national UK TV networks into the winter, when falling temperatures can exacerbate aches and pains.