Rubicon: advert-body-2 by BMB
- Location:
AG Barr has launched a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second 'Fruity Fling' film is running for six weeks, supported by digital and social media channels. The agency is aiming to capture the attention of 16-34 year-olds.
Featuring a soundtrack of Kid Creole & The Coconuts’ 'Annie I’m Not Your Daddy', the ad sees the Mrs Water brand character getting friendly with fruit characters Mr Mango and Mr Orange following a game of beach volleyball. It then dawns on the Rubicon kids that their father is probably not Mr Water.
The campaign partners with The Sun Online to create a series of tabloid parody programmatic banner ads that document the goings on between Mr Mango, Mr Orange, and Mrs Water. This parody will also stretch onto The Sun’s Snapchat channel in the form of a 24-hour takeover from Rubicon Spring.
Credits
Creative directors: Matt Pam and Simon Hipwell
Art director: Ben Lambert
Copywriter: Alex Mawby
Business director: Jake Goodman
Account manager: Abigail Devine
Agency producer: Francesca Roberts
Director/ production Co: Jake Mengers / MPC
Producer: Sophie Gunn
Post production: MPC
Sound design: Wave
Project manager: Jade Evans
Social media strategist: Dan Davies
