New Balance: advert-body-1 by bmb

Creative agency BMB has launched a social, digital and experiential campaign for New Balance, having replaced Adidas as the England and Wales Cricket Board (ECB) kit sponsor.

‘My Future Self’ breaks on 2 May and runs for six months. It includes editorial and Video on Demand (VOD) elements, with the agency’s brief being to activate New Balance’s global campaign to increase brand consideration in the UK.

‘My Future Self’ promotes the values, convictions and experiences that have shaped world-class athletes and fitness professionals. It centres on the opportunities for self-improvement that both athletes and individuals face each day – when they can redefine personal ambitions and motivations and ensure a sense of purpose.

The campaign will run from May to September, with a series of long and short form films available on both on newbalance.co.uk and on the brand’s social channels, and which feature New Balance athletes and ambassadors.