Campaign Against Living Miserably (CALM): advert-body-1 by bmb
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BMB is launching a new campaign from the Campaign Against Living Miserably (CALM) that encourages men not to bottle up their feelings, featuring a stunt from Love Island's Chris Hughes and Topman.
Launching on World Mental Health Day, CALM’s new work #DontBottleItUp aims to show men it's okay to open up rather than bottle up their emotions. The campaign is amplified by creative communications agency W.
It comes as new research commissioned by CALM shows that 84% of men in the UK say they bottle up their emotions, with nearly half saying they suppress their emotions often or at least once day. This is even more stark for younger men, with almost two in three (62%) 18-24 year olds saying they regularly hide their true feelings (You Gov).
Credits
Chief creative officer - Jules Chalkley
Creative director - Simon Hipwell & Matt Pam
Art director - Augustine Cerf
Copywriter - Lauren Peters
Account director - Ben Clark
Agency producer - Catherine Griffiths & Jade Evans
Photographer - Rankin
Director/ production company - Rankin
Producer - Kat Hackethal
Editors - Dan Fernbach & Gareth Philips
Post production - James Bamford, The Mill
Sound design - Tom Heddy, Wave
Director of photography - Marcus Domleo
Music - We Are Theodore
