OneTouch: advert-body-1 by Blink Digital

Consumers do not buy products or services – they buy an idea and an experience. With this in mind Blink Digital created its first ‘digital native’ campaign for OneTouch.

The insight was simple: People with diabetes (PWDs) struggle making routine choices in day to day life – something others take for granted. This video highlights this dilemma and inspires diabetics to stand up and confidently take a step forward, each day of their lives. It puts the viewer into the shoes of a PWD through a first person (point of view) shot. Leveraging the brand name, “touch” was built as the central theme and made it interactive.