Toyota: 4.9-Second Parking by BLEUBLANCROUGE
- Location:
How long should it take to find a parking spot in a densely populated city? Toyota thought it should take less time than it takes viewers to skip its ad.
Bleublancrouge decided to use the short video format to showcase the Yaris’s handling ability in small urban areas.
The 6-second spot shows a Yaris skidding into a perfect parking position, before its driver hops out and skips the rest of the ad before the viewer can. The spot was directed by Philippe Comeau of Morrisson.
Credits
Bleublancrouge/Jonathan Rouxel/Partner, VP/Executive Creative Director
Bleublancrouge/Simon Blaquière/Copywriter
Bleublancrouge/Antoine Dasseville/Art Director
Bleublancrouge/Lur Arbour/VP, Account Services
Bleublancrouge/Melissa Hains/Account Director
Bleublancrouge/Véronique Lacroix/Account Manager
Bleublancrouge/Marie-France Cusson/Producer
Bleublancrouge/Valérie Beauchesne/Media Strategy Director
Bleublancrouge/Charles Beaulieu/Partner&General Manager Glassroom/Digital media programmatic manager
Morrisson/Ariane Rondeau/Producer
Morrisson/Philippe Comeau/Director
Jean-François Lord/Director of photography
Fly Studio/Postproduction
1ONE Production/Pierre-Olivier Rioux/Audio post production
