Ladbrokes: advert-body-1 by Big Al's Creative Emporium
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Big Al’s Creative Emporium kicks off the Premier League season with two new ‘unbelievable’ TV ads for Ladbrokes, featuring the nation’s favourite football pundit, Chris Kamara.
Created and produced by Big Al’s, the campaign marks its first work for Ladbrokes since winning the £40m account earlier this summer.
In ‘Penalty’ and ‘Salmon’, Kammy lends his iconic commentary and infectious energy to various startling sporting moments, dishing out his instantly recognisable catch phrase - ‘unbelievable!’ - in the process. The comedic ads, which are supported by digital OOH creative work, were created to promote a suite of offers and promotions in support of a wider New Season campaign for Ladbrokes.
Credits
Creative Agency – Big Al’s Creative Emporium
Creative - Kevin Balwin
ECD - Tom Burnay
Producer - Ali Fraser
Production Company - Hotspur&Argyle
Director - Theo Delaney
Post-Production - Framestore
Sound - Guilt Free Post
