Air France : advert-top-1 by BETC Paris
- Location:
Air France has collaborated with BETC Paris to create its own line of French-tasting chewing gum, designed to aid passengers with ear pain caused by cabin pressure changes.
Air France’s ‘La Gomme à Mâcher’ is made in the brand’s home country and is available on flights from Paris Charles de Gaulle to Los Angeles (AF066), San Francisco (AF084) and Mexico City (AF178). The gum will also be on offer at Air France lounges in the Parisian airport, online via the airline’s shopping e-tail boutique and at concept boutique Colette in Paris.
The kitsch packaging is reminiscent of windows on a plane and features bright cartoons of crème brûlées and macarons.
A Snapchat lens has also been developed to celebrate Air France’s foray into mastication.
Credits
Chief Creative Officer: Remi Babinet
Executive Creative Directors: Ivan Beczkowski, Jasmine Loignon
Creative Directors: Marie-Eve Schoettl, David Soussan
Creatives: Chloe Perignon, Chrystel Jung
Art Director: Nathan Brunstein
Director: Flaminguettes
Production Company: RITA
