Addict Aide: advert-body-2 by BETC Paris
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Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France.
The life-loving, stylish 25-year old became an Instagram star over the summer with over12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full.
It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident.
Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the Instagram account for the organization Addict Aide. The aim was to raise awareness among young people of how easy it is to miss the addiction of someone close.
Credits
Executive Creative Director: Stephane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Remi Campet
Additional Credits: Traffic: Marie-Caroline Pupin
TV Producer: Christine Lefers
Executive TV Producer: Stephanie Hugienin
Production House: Francine Framboise
Sound Production: Gum
Director: Pierre Edouard Joubert
Activation Strategy Director: Julien Leveque
