YSL: advert-top-1 by BETC Luxe & BETC Pop
- Location:
For the first time, Yves Saint Laurent Beauté advertises the launch of its new mascara line, The Shock, alongside its new perfume Black Opium Floral Shock.
The film ‘Get A Shock’ blends the universe of the fragrance and the universe of the mascara: the perfume bringing a shock of freshness and the mascara, a shock of volumes.
The model Edie Campbell fronts the new film, shot in an Asian city, just like the previous episodes of the Black Opium series. Through a seduction game between Edie and an attractive man, we alternate between the universe of the mascara, dark and gloomy, and the universe of the perfume, bright and summer-like.
Credits
Creative director: Jasmine Loignon
Creative team: Clara Lafuente, Nicolas Prado
Additional credits: Director: Nicolas Davenel
Production company: Iconoclast
