Disneyland Paris: Paris is waiting for you by BETC Corporate

Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and its Region.

Disneyland Paris is Europe’s number one tourist destination, and is uniting with the City of Paris and the Île-de-France Region to give pride of place to France’s capital city through their first joint tourism ad campaign ‘Paris is waiting for you.’ Favourite Disney characters such as Mickey and Minnie invite visitors from all over Europe to come and discover the magic of Paris. On February 24th, the campaign was officially unveiled by Anne Hidalgo, Mayor of Paris, Valérie Pécresse, President of the Île-de- France Region, and Catherine Powell, Présidente of Euro Disney S.A.S. The venue chosen was the Eiffel Tower, the international symbol of Paris.