Svedka Vodka: Banner Ad Curse by Bensimon Byrne

Client: Svedka Vodka
Date: Oct 2017
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The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution

Svedka Vodka has introduced its creepiest Halloween campaign yet with banner ads that haunt and taunt you everywhere you go.

The Svedka Banner Ad Curse is fuelled by the insight that banner ads are incredibly creepy – following you around like a stalker and reminding you that your every move is being watched, measured, and weaponized for advertising.

The campaign, created by Toronto agency Bensimon Byrne, starts by serving up the 'Curse Video,' a forced-view pre-roll video that once seen subjects the viewer to an onslaught of digital ads that target and retarget them with creepy messages and delicious Svedka Vodka cocktails.

Curse messages are based on information that the ad knows about you – if you’re up late, on your phone or tablet, watching a video. If you post good things about other vodkas, post a pic of your sexy devil costume, or even go into private browsing mode.

People can break the curse and be free of the banners by visiting the Svedka Vodka site and sharing the only thing more despicable than that of retargeting banners: clickbait news articles.

Credits

Svedka Halloween Curse Campaign

Client: Constellation Brands Inc; Svedka

Vice President Marketing, Spirits: Carl Evans

Brand Director, Spirits: Vicky Arcos

Director, Public Relations: Meryl Van Meter

Associate Brand Manager: Karen Parente

Creative Agency: Bensimon Byrne

Creative Directors: Dan Strasser, Joseph Bonnici

Writer: Matt Doran

Art Director: Chris Brown

Producer: Caroline Clarke

Group Account Director: Chris Roop

Business Lead: Danielle Iozzo

Program Director: Katelyn Porter

Project Manager: Hana Yazdani

Creative Technology Lead: Patrick Schroen

Media Agency: Bensimon Byrne

Media Director: Thomas Shadoff

Digital Media Lead: Jennifer Will

Media Project Co-ordinator: Melanie Stevens

Programmatic Lead: Christine Benoit

Programmatic Optimization Manager: Nayab Mali

Editorial Company: Wingman VFX

Executive Producer: Samantha Simpson, Jenna Edwards

Motion Graphics: Lev Bravo

Audio: TA2

Sound Design/Music: TA2 Sound + Music

Executive Producer: Dana Gadsden

Audio Director: Steve Gadsden

Engineer: David Clarke

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