advert-body-2 by BBR Saatchi & Saatchi
- Location:
To promote the Ford Edge's innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car's advanced system would capture them.
Credits
Chief Cceative officer: Jonathan Lang
Vice president creative director: Eran Nir
Art director: Aia Kujintzy Bechor
Copywriter: Shushu E. Spanier
Chief executive officer: Yossi Lubaton
Group account head: Ben Muskal
Account Supervisor: Chen Halpern
Account executives: Gil Gershon, Hadar Goren
Vice president production and content: Dorit Gvili
Production manager: Maya Palmon
Strategic planning supervisor: Lora Goichman
Planner: Roie Gortler
Creative coordinator: Eva Hasson
Traffic director: Ronit Doanis
Studio manager: Yaron Keinan
Production company: Tifferet Films
Head of production: Doron Lahav
Director: Shushu E. Spanier
Director of photography : Guy Mador
DOP Assitant: Ori Aloni
Editor: Matan Cohen-Grumi
Ford driver: Paz Alush
Motorbike driver: Hai Tal
Production's ssistants: Shoham Baruch, Tal Bar
