Or Yarok (The Association for Safer Driving in Israel): Live Kill by BBR Saatchi & Saatchi
- Location:
Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don't deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.
Because they're ads.
So we decided to engrave the experience of watching a real car crash in young drivers' minds FOREVER.
By getting them to watch someone they love die.
LIVE.
Credits
Chief creative officer: Yossi Lubaton
Chief creative officer: Jonathan Lang
Vice president creative director: Idan Regev, Idan Levy
Social and digital creative director: Idan Kilgerman
Creative team: Niv Herzberg, Evgeniy Utkin
Vice president client services: Maya Salomon
Account executive: Shirley Konka
Vice president content & production: Dorit Gvili
Production manager: Maya Palmon
Creative coordinator: Eva Hasson
Video editor: Dan Deutsch
Traffic director: Ronit Doanis
Studio manager: Yaron Keinan
Graphic designer: Yulia Zak