ford: advert-body-2 by BBR Saatchi & Saatchi
- Location:
The Ford Kuga is a great car. An incredible crossover. In fact, it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping.
So BBR Saatchi & Saatchi decided to change that perception. Radically. That's why, to effectively convey their message the gloves came off, and they took things to the extreme.
How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two-time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on the Ford KUGA and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the car is.
Credits
Executive Creative Director: Jonathan Lang
VP-Creative Director: Eran Nir
Art Director: Tal Leshetz-Abugov, Ori Hasson
Additional Credits: VP-Group Account Head: Ben Muskal
Account Supervisor: Alon Goldman
Account Executive: Ori Ben-Dror, Chen Halpern, Gil Gershon
Chief Strategy Officer: Shai Nissenboim
Strategic Planning: Lora Goichman
Head of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Digital Creative Director: Maayan Dar
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Tomer Gilat, Yaron Keinan, Michael Shely
ZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Saar Simis
Director: Yoram Ever-Hadani
Production: Mialma
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head of Digital Marketing: Matan Arad
Training Manager: Gal arbel
