Nike: advert-top-1 by BBH Singapore
- Location:
Nike has created a pop-up running stadium in Manila, Philippines that allows people to race themselves via LED screens.
The 200 foot long race track has been launched to promote the Lunar Epic trainer and has been specifically shaped like the sole of the shoe.
The track has also been fitted with LED screens along one side. Visitors are invited to run one lap, with their lap time being logged. They then re-run the track, racing against themselves via a projection on the LED screens.
The ‘Unlimited Stadium’ running track, which was created by BBH, takes over a city block in the centre of BGC, Manila’s business district and running hub.
According to BBH, the idea behind the experience was to fuse offline and virtual worlds. As many as 30 runners can use the track at one time and Nike will be tracking the total distance and data across the 17 days the track is open.
Credits
Executive Creative Director: Scott Mcclelland
Managing Partner: David Webster
Creative Director: Aste Gutierrez
Business Director: Sid Tuli
Producer: Samantha Dalton
Operations Director: Lesley Chelvan
Producer: Philip Dabrowski
Creative Technologist: Zac Ong
Art Director: Matteo Catanese
Account Manager: Cheryl Cheong
Studio Manager: Eddie Jackson
Studio Artist: Siew Wan Kew
Build and Production: Jack Morton Worldwide
Creative Technology: Party New York
Technical Production: Birdman Tokyo
Sound Effects: WONDROUS inc.
